If you are running and managing an information website as opposed to a website that you use to sell products or services from, you will find that it becomes extremely important for you to keep adding new information that search engines could pick up on a regular basis. If you do not keep updating your website, in terms of adding newer content, search engine bots may not pay you a regular visit and your website may be abandoned and may even drop in rankings. Your only bet is therefore to add new content that addresses fresh issues surrounding the community. If you have no idea what I am on about, you can find more info here. You need fresh content that customers love and appreciate reading. You cannot really rely upon old posts that you have live on your website, particularly so if you are in a constantly evolving niche such as search engine optimization. Even if you are into electronics, there would always be newer models being introduced into the market which you will have to keep up with. You need to be keeping yourself up to date with any new discoveries and inventions so that you can talk about them accordingly to attract newer visitors looking for latest information.